Data powering critical campaign decisions

A2 Insights is an independent public opinion research firm providing actionable intelligence for commercial and political campaigns.

Sentiment at scale

Key insights, from districts to datasets

We aim to uncover the signal in the noise. Across geographies and demographics, we isolate the factors that actually move the needle, providing the data necessary to act with confidence.

Quantifying the population

Project-specific methods for every objective

Statistical rigor is foundational to our methodology. For every project, we apply bespoke, multi-stage calibration techniques to ensure results provide an accurate reflection of the population.

Our Services

We provide custom opinion research services designed to meet your organization's specific needs.

A2 PULSE

REAL-TIME OPINION TRACKING

A2 Pulse is a high-frequency polling service that tracks public opinion in real time, stratified by key demographics. Be the first to know when sentiment shifts.

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OPINION POLLING

We measure sentiment and track key indicators through scientifically rigorous surveys, giving campaigns the data they need to win.

MESSAGE TESTING

We evaluate how audiences respond to your messaging and communications to help you refine what resonates and what falls flat.

MARKET RESEARCH

We uncover consumer attitudes and preferences to help organizations make informed decisions and move with clarity.

WHO WE ARE

A2 Insights is an independent public opinion research firm based in Ann Arbor, Michigan. We utilize modern survey methods to accurately and confidently capture the pulse of public opinion in the United States. A2 Insights is a member of the American Association for Public Opinion Research (AAPOR) and data provider for the Roper Center at Cornell University.

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